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  3. How credits work

How credits work

Each generation, enhance, and some setup actions cost credits. View balance in the app.

MarketoGen uses credits for most actions.

What costs credits

  • Generate — Each variant generated (e.g. 2 variants = 2× cost per generate).
  • Enhance — Refining an existing visual with a text instruction.
  • Orchestrate — Using the AI Creative Director to plan a generation.
  • Brand kit — Creating or updating a brand kit.
  • Style analyze — Each image analyzed for Style DNA.

Exact amounts are shown in the app (e.g. in the header or before generating). Your balance is visible when signed in; if you run out, you'll need to top up or subscribe.